Russ is a senior executive with 28 years of business leadership and marketing experience and success starting, integrating, and revitalizing consumer-focused brands for a $1B retail enterprise. With his deep expertise in B2C retail, cross-functional team leadership, and data-driven approach, Russ capitalizes on organizational strengths to consistently deliver exceptional results. By cultivating strong relationships, he incorporates ideas and talents from across the business and develops strategies to better serve customers and drive profitable growth.Russ held several leadership positions including President of Montgomery Ward, President of IMS Marketing, and Chief Marketing Officer during his tenure with Colony Brands one of the largest and most profitable direct-to-consumer retail companies in the US. He earned his MBA from the Wisconsin School of Business and his Bachelor of Science in Industrial Engineering from the University of Wisconsin – Platteville. Russ sits on the board of directors for The Bank of New Glarus and is a member of the lending, audit, and personnel committees. He has also served on multiple non-profit boards and committees including Big Brothers Big Sisters of Green County, United Way of Green County, and The Monroe Excellence in Education Foundation.