Melissa is a successful business leader and a pioneer in cultivating customer engagement and loyalty. As the Founder and CEO of Sparks Enterprise, Melissa advises clients how to adopt a ‘think customer’ mindset to unlock profitable growth.
Melissa honed her expertise by understanding what makes the customer ‘tick’ to drive innovation and profitable growth at customer-obsessed organizations (CVS Health, General Mills, Rue La La) across a variety of industries (omnichannel & e-Commerce retail, health care services, consumer packaged goods, luxury goods & apparel, toys & games).
Melissa is an active advisor and mentor to female entrepreneurs and serves on the board of HealthSource RI, the health insurance marketplace for the State of Rhode Island.